Tuesday, October 30, 2012

J.Co Experience

The J.Co Experience (Nightmare)
Oct. 30 (Tuesday)


Possibly this is the worst experience I had endured just to get desserts, doughnuts specifically.

Doughnuts are okay. They're not my favorite and I could live without it, but I have to admit that a good doughnut does uplift me once in a while.  I thought Krispy Kreme had ended all the major doughnut wars, but apparently there's a new player, a rising player located in Greenbelt Makati called J.Co Donuts. And Manila always treats the new international craze like there's no tomorrow. It's always like the whole community's life depended on getting a slice of what they offer. So lines go crazy until the hype dies down.

I've seen the long lines before, but I didn't really pay much attention until I had every reason to. My relatives from Cebu are flying back home tomorrow and one of their pasalubong requests was to get a box of of J.Co doughnuts. They had it on their trip to Singapore and and they said it's better than Krispy Kreme. Curious about the seriousness of the request,  I wanted to see for myself what the fuss was about.

After watching Argo, my sister and I immediately went to the doughnut place and saw the dreaded sight. The long line was definitely discouraging. A few more steps and the last person will hit the entrance door.

5:30

At 5:30 pm sharp, the line was anything but encouraging. There were no places to dine in anymore. and the line had already snake. The worse part is it takes a long time for any progress. I knew it was going to be a pain, but not for 3 whole hours. I was still feeling sheepish and optimistic at this time. Normally I know I wouldn't think twice of skipping this joint, but I had promised my autos that they'll get their J.Co donuts today. So I took out my book and began to read.






7:30

As soon as I'd finished a wonderful book, I realized I was already cranky. Negative vibes started to hound me. I've never waited for a dessert for 2 hours. My mood was so bad that it came to a point that I wanted to pull someone's hair for contributing to the delay. People change flavors countless of times as I watched grumpily.

8:25 

By this time, I've been standing and falling in line for almost 3 hours. You will not believe how many rabid thoughts were floating in my mind. I wanted to throw the doughnuts away as a form of vengeance for letting me stay this long. Also, the closer and crankier I got, the more aggressive I became. I saw their faulty operations on a magnifying glass, which generally contributed to the overall discouragement. Doughnuts were released at a slower pace. The cashier was the same bagger. And office gossip thrives on the production floor.

By the time I took my turn, I just instructed the attendant to get an assorted set. I didn't care. I had no inclination nor desire to pinpoint and plan flavors.


A whopping 3 hours waiting time for doughnuts seemed pretty stupid. I knew the long wait wasn't about the doughnut anymore, it became a personal challenge. There were moments that I wanted to give up, but  I wanted to prove to myself that I have strong restraint, immense patience and sensible upbringing. But waiting for 3 hours in a doughnut shop was not sensible. By 8:30, I saw the light.

Though I learned so much about myself and became proud for the display of patience, I would never ever do this again, not for doughnuts, not for chocolates not for any food I think I could survive living without. 

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